This is the issue that proves the most problematic as most people disagree on political ideology what is and is not economically sound, and how it will affect businesses and by extension, jobs and employability. It is also about providing incentives for businesses and other organisations to adhere to sustainability guidelines beyond their normal legislative requirements.
Also, to encourage and foster incentives for the average person to do their bit where and when they can; one person can rarely achieve much, but taken as a group, effects in some areas are cumulative. The supply and demand market is consumerist in nature and modern life requires a lot of resources every single day for the sake of the environment, getting what we consume under control is the paramount issue.
Economic development is about giving people what they want without compromising quality of life, especially in the developing world, and reducing the financial burden and “red tape” of doing the right thing.
There are many facets to this pillar. Most importantly is awareness of and legislation protection of the health of people from pollution and other harmful activities of business and other organisations. In North America, Europe and the rest of the developed world, there are strong checks and programmes of legislation in place to ensure that people's health and wellness is strongly protected. It is also about maintaining access to basic resources without compromising the quality of life.
The biggest hot topic for many people right now is sustainable housing and how we can better build the homes we live in from sustainable material. The final element is education – encouraging people to participate in environmental sustainability and teaching them about the effects of environmental protection as well as warning of the dangers if we cannot achieve our goals.
We all know what we need to do to protect the environment, whether that is recycling, reducing our power consumption by switching electronic devices off rather than using standby, by walking short journeys instead of taking the bus. Businesses are regulated to prevent pollution and to keep their own carbon emissions low.
There are incentives to installing renewable power sources in our homes and businesses. Environmental protection is the third pillar and to many, the primary concern of the future of humanity. It defines how we should study and protect ecosystems, air quality, integrity and sustainability of our resources and focusing on the elements that place stress on the environment.